KELLI RICHARDS is a seasoned ’super-connector’ and a strategic business development exec primarily bridging Silicon Valley (innovators) & Hollywood (creatives). A forward-thinking, pioneering executive offering over 25 years of groundbreaking accomplishments and a proven track record of success while partnering with some of the most well-known entertainment artists and brands. A results-oriented leader with a solid history of guiding funded start-ups and transforming business units of larger companies in music, media & tech to accelerate revenue growth and optimize the customer experience. Always working at the crossroads of technology, creative media, commerce, and community to develop businesses, products, and solutions that bring fans closer to the artists and content they love. A multidisciplinary innovator, Kelli has spent decades envisioning, identifying and unlocking the value of emerging technologies and corresponding new revenue streams for those at the convergence of tech, music and entertainment — cross-pollinating people & opportunities to create mutual wins. She’s fascinated by people and what they want, need or don't know they need yet. She gets involved with new business models, new innovations and new alliances that create amazing and engaging experiences that inform, entertain, surprise and delight consumers. Kelli is also a trusted advisor to high achievers, typically out of tech or entertainment who are looking to reinvent themselves around what matters most to them as they contemplate “what’s next”.